forced diversity in advertising forced diversity in advertising

Well, the fair-minded ones do, anyway. They are force-feeding something that is unnatural. Take All Black Network for instance. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. Because all they want is welfare. I actually think its more nefarious. Theyre all disgusting and insult my intelligence. I mean, according to these commercials, were all doing well right? I am happy with my life. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. In advertising classes, we were taught that companies had certain markets/segments of the population to focus on, and to not waste money advertising dollars on markets where they werent selling. Do customer profiles. Well, I was so upset that I decided to fight fire with fire. Oh, I dont know, Anna. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. To many people, white males have become the very symbol of privilege. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. Im not aware of any formal study, which I imagine would be difficult to do and the results may vary widely depending on the networks and shows surveyed. All White men are portrayed as stupid, and now all smart funny characters are all POC. To be honest, I feel more badly for any black people watching this crap. Wait until you see my Broadway production of an all WHITE Porgy and Bess!! The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. Avoiding them is not racism. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. https://en.wikipedia.org/wiki/Child Because thats whos doing all the robberies . Scratch that. Actually, Jordy, I dont think Robert is being sarcastic. 25% Jewish? (Although, a quick Google search shows most of these body positivity models to be black, of course.) I CANT STAND IT! 3. Poll People On What Diversity Means To Them, Whatever happened to asking people? White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. But boy, Ive learned since then!! Shame on you, advertising professionals. We see you. Thanks for speaking up, Jake. Also, TV ratings show a slightly higher audience for minorities, but whites typically make up a majority portion of overall ratings. Let's talk about forced diversity in TV commercials Black people put the word out to lie on census to keep population % low. Im a white senior male and a retired electrical engineer. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. Certainly, hockey is expensive. And youre right. We are headed in the same direction. Read about them. Any day, science will enable a human to have a litter of kittens. The constant agitation created by brands, ad agencies and politicians and social-media crybabies and on and on and on is stressing people out, playing on anxieties, and ultimately, forming divisions among people and cracks in the culture. not what we are seeing on TV. Black men have already taken over game shows; I started noticing that but it didnt bother me too much because I could tune out if I didnt like it. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. Some brands are particularly popular with people of different races. And the viewers are being insulted. And WHY NOT a cat? Its not from the big companies and not network or mainstream cable providers. Witness all of todays current news stories about educators (including elementary- and pre-school teachers) in our public schools and universities promoting curriculum about gender identity, trans ideology, sexual fluidity, and so much else without parental consent. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. Whats the difference between self-identifying as a feline instead of a different gender. Hollywood was not interested in making films with such men as leads. Its happening already with companies like Disney and Netflix. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. as racists. And I believe most people feel the same. Slavery is like the albatross around the white neck. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Have you seen Zucks Avatar? You could also throw in guilt and reparations as other potential motives. My wife and I often wonder doesnt this also have an immediate negative effect? . Thats captain vanilla. White boys dont want anything to do with these girls. It has actually made me racist somewhat. America GET YOUR BACKBONE BACK AND START SAYING NO TO THESE PEOPLE!!! Also, try to find episodes of Max Headroom from the 1980s, early 90s. It seems like TV is pushing white kids to act like disgusting black kids. It MIGHT be saying, instead, that there is no way any one is taking a chance to piss off a black Karen who thinks the buffoon or clueless black person is a form of a micro-aggression, or subtle racism, or some baloney like that! Great post, Anonymous. If so, then by golly, you should care. I was brought up to love everyone, but enough of these commercials. Walt Disney did not have a problem depicting masculine heroes. I cant believe I found this article having recognized the basis of your article for years. I hate to say, but I think it truly fuels the fire for even more racism. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. no taxpayer is going to care about my first world problem..lol. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. You get the drift. Its all a way to appease them. Would love to hear from others about this. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. Is this social engineering or some type of reparations for past indiscretions? Thank God for the mute button. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. I think they may be right up your alley. Political correctness is whats gotten us here in the first place, Thor. By simply taking the time to survey a couple of POCs in your target audience, you can create a more authentic campaign. The Time for Diversity in Advertising Is Now | Entrepreneur Dont worry about being politically correct. You are where you are because of him, you idiot! Plans for improving diversity and representation in advertising U.S. and UK 2022 Plans for adapting their marketing approach to improve diversity and inclusion in advertising according to. Tired of it! How Commercializing Diversity Promotes Racism - Medium Boycott the ads and dont buy the products. Unfortunately African Americans in the inner cities are at a great disadvantage to develop positive Motivational Values for at least three reasons. they are all weird). Portrayal by the media of any race to be perceived as obsolete in the publics eye will only ad fuel to the fire. If we are somehow suddenly expecting the world of advertising to be fair, balanced, and perfectly representing the ugly masses.. well, thats not going to happen and never has. Look at the new TV show Everythings going to be all White..its 100% racist. Now send $5 to BLM for repentance. Its true. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. Not to mention the actual equipment all a financial burden on the parents. Even more so with people of color!! What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! You are spot on, except I do have to disagree about the Hispanic and other people of color not being represented well in advertising. And no wonder. But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. I think theyre trying to sell ideas I just dont know what ideas theyre trying to sell.. And I certainly find it curious how everything has exploded all at once. As a blue-eyed blonde woman, I havent seen anyone that looks like me in tv commercials for quite some time. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. So much for fairness and tolerance, yes? Think there would be a problem? Literally every piece of entertainment or advertisement follows the same formula. I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. I think it is multifactorial but I see globalist propaganda as the main force. TV is unwatchable now, its vile. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. Very clear & accurate message!! Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! I havent had a commercial audition in months. James Gilbert, CloudCherry, 13. This is all about control. There are no white males other than stupid guys! As others have posted, advertising is but a cog in the machinery. Forced diversity in marketing is often obvious and occasionally offensive. I cant help wonder if there isnt some political manipulation going on here. Perhaps Twitter did you a favor, Anonymous. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. White men ARE shown to be bigger/ plus-sized. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. And I thought I was the only one who noticed the disappearance of white males! As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. Im sure people watching us from other countries have to be like wtf??. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Youre exactly right, Thor. The comments to the thread are right on the money too. Sorry, I have a life to live and just dont care about this issue anymore. Diversity for diversitys sake has never been a good thing. I feel advertising should be proportionate with the population. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. Thank you for your comment. Thats the crux of it, isnt it, Vi? I pulled him aside and told him to wait his turn and not go down until theres no kids on it. Boy.. America lost its spine. In any case, the media, government, and yes, advertisers too are sowing the seeds of racial division through their constant barrage of misinformation, manipulation, and spin. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Everything is about what I FEEL LIKE or I want.. Not only that, but I see very few women who look like me. Remember that the Asians were brought here as slaves to work on the railroads. Bad media of any type hurts the creator just as much as it does the audience. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. I have to tape all my shows because I am so tired of seeing all black and gay and transgender and interracial people on tv. I see them small as ignorant tools. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! When exactly does a human thing become a black or white thing? Now I cant tune out. Thats a pretty good take, Anonymous. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Thats why I encourage people to tell these companies what they think via email and their social media pages. Instead, most advertisers commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty corporate values that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large. Interesting observation, Phelan! This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Hi, Robert. Dont worry about opening up new segments, just focus on the market segments that do buy from you. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. I know you are being sarcastic, but anyone who WOULD believe this is simply not living in reality. How I would love to sit down with you and talk about all of this. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. I never believed one could make chicken salad out of chicken poop, but obviously those individuals making TV commercials believe it can be done. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). I am a former busboy for the same company where I am the CMO. Explore ANA products, services, and unique marketing insights by your area of interest. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Nothing gets a message through like a punch to the pocketbook. Infiltrated from within. Yep, that about describes our institutions today. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. Absolutely no hint of animosity between their privileged children (dressed so nicely) and the parents. The slice of life peeks presented in advertising seem unrealistic, ridiculous, and egregious. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one. I doubt either are accurate. Theyre just trying to make them appear as white families. In fact, you hardly see boys at all in commercials now. BARF! (See: Jeremys Razors.) It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. What are some examples of forced diversity? - Quora I could give hundreds of examples, but a couple of recent examples jump to mind. I think what irks me about it is the people making the choices. Do you accept these cookies and the processing of personal data involved? What youre seeing in many of these ads that are pushing the black person/actor to the forefront are the writers and directors who are predominantly black. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. It is both telling and comical that they claim that those people avoiding the dangers of low Motivational Values are endemically racist even if they are African Americans with higher Motivational Values. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Not about racism at all. It is what is behind the reparations for slavery demandswhen the truth is, since slavery was abolished in 1865, no black today has ever been a slave, their parents were never slaves, their grandparents were never slaves, and their great great grandparents were never slaves. When whites came to America the Indians had slaves, they killed other tribes and made slaves of the women and the young. Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. The Thirteenth Amendment abolished slavery in 1865, and the U.S. fought a bloody war, nearly destroying itself in the process, to end the practice. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Of course you are wrong. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. The findings are simply not believable. Clearly, this is a topic that people want to talk about. A rudimentary familiarity with basic crime statistics would open a lot of peoples eyes, if they werent so farking stupid. Now, it's an ad, and in the end it doesn't matter, however, I feel this forced diversity does impact some aspects of media. No worries, SL. Sadly, its just one more example of advertising professionals being crap at their jobs, as half-hearted efforts like this fail miserably to engage or connect people or pass the smell test with anyone. White guys are out. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? There is something very disturbing about the emasculated effeminate girl men being pushed in our society. To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin.