Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. This, Bellettini maintains, also translates to improved business from travellers a key strategy given the huge potential of travel retail. Life & Arts Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand At the FT's Business of Luxury conference in San Francisco this week, the head of the French house with 26 per. 787 Francesca Le Photos and Premium High Res Pictures - Getty Images All Entertainment News Archival Browse 787 francesca le stock photos and images available, or start a new search to explore more stock photos and images. Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. Already a member? Later, at the investment bank Deutsche Morgan Grenfell in London, she helped pitched deals to luxury fashion houses, and in the process met Patrizio Bertelli, chief executive of the Prada Group. She was there to review a collection for the upcoming season. Try full digital access and see why over 1 million readers subscribe to the FT, Purchase a Trial subscription for $1 for 4 weeks, You will be billed $69 per month after the trial ends, Russian far-right fighter claims border stunt exposes Putins weakness, Germany seeks to buy Leopard tanks from Switzerland, Germany and Italy stall EU ban on combustion engines, Ukraine asks EU for 250,000 artillery shells a month, Russia on alert after reconnaissance group crosses over from Ukraine, Panic station at Fox News: how the Murdochs agonised over Trumps loss, Saudi owner of Londons most expensive house sued over alleged unpaid private jet bills, UK cabbage king turns to plant-based proteins, UK housing market braced for make-or-break spring, Airlines plan to sue Dutch government over Schiphol airport flight cap, There are no domestic equity investors: why companies are fleeing Londons stock market, Live news updates from March 3: Amazon pauses HQ2 construction, UK regulators launch LME probe, Deluge of inflation data pushes US borrowing costs to 2007 levels, FCA regulator blamed for Arms decision to shun London listing, Clutching Warrens letter, Im still positive on stocks, Joe Biden teaches the EU a lesson or two on big state dirigisme. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. She allots 90 minutes every Monday morning for a lesson with a French tutor and sometimes stays up to midnight studying grammar. It is Bellettinis commitment to balance in this regard, as much as the brands DNA, that has pushed Saint Laurent to excel in both collections, achieving double-digit growth in a sluggish market. It was this confidence that led her to choose Mr. Vaccarello, 38, to replace Mr. Slimane, the designer who turned around the struggling Saint Laurent while changing the name of its ready-to-wear line, its store dcor, ad campaigns and every product. Secondly, as a brand, YSL has set a clear strategy dedicated to never making compromises and executing meticulously. Thats when Mr. Pinault noticed her. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. Moderated by Emma . Parent company Kerings 2016 results, for example, revealed the brands comparable revenue surged by an astonishing 33.9 percent across all product categories and geographic regions. The brands sales surged 45 per cent in the first three quarters of 2021, while parent groups Kering sales were up 36.6 per cent. It was brilliant from a marketing standpoint. Hear the latest economic, business and market news, as well as global, national, and local news. Flexibility has been another. He is a good cook; she is not, so he sometimes invites her over for pasta. Francesca Bellettini, Yves St Laurent SA: Profile and Biography - Bloomberg Markets Subscribe Live Now Bloomberg TV+ Power Players:Chris Robshaw Bloomberg Radio Bloomberg Daybreak Asia.
Biography of Francesca Bellettini - The Official Board While attending a recent industry function, she said a man told her she was a"disgrace" and that her campaign"would bring down the entire City [London's financial district]." The fired Google engineer who thought its A.I. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Together they weathered a storm of public opprobrium last March, when Frances advertising watchdog asked Saint Laurent to modify two ads created by Mr. Vaccarello after receiving dozens of complaints that they degraded women. Bellettini will succeed current chief executive Paul Deneve, who after two years at the head of the luxury fashion label is leaving for a position in the technology industry in California . YSL continues to grow that number. Bellettinis first major decision as CEO was to give Slimane more autonomy in deciding the labels creative direction a move that would firmly establish Saint Laurent as a refreshed brand, while also marking Bellettinis preference for allowing people the freedom to do what they do best. She took it to that level within a three-year period.. Apple said Mr. Deneve would be. We work a lot on conversion.. ", The priority is to make sure the leather I use is sourced correctly. Hedi Slimane She is determined never to panic or bow to public pressure out of fear. In early 2016, Slimane shocked the fashion world by announcing his decision to leave Saint Laurent, in spite of the success and influence he enjoyed in his role.
Francesca Bellettini Photos and Premium High Res Pictures - Getty Images It wasnt her first time in the line of fire, in any case. A dust-up occurred in 2015 during Mr. Slimanes tenure, when an ad featuring the young Dutch model Kiki Willems was censured and called irresponsible by Britains advertising watchdog agency because she looked excruciatingly thin. Cathy Chai left her steady job in financeat a UN agencyin Beijing for a finance gig at Medecins San Frontieres (Doctors Without Borders) in war-torn South Sudan. She joined the famous Parisian house, replacing Paul Deneuve, at a crucial time in its development. She climbed the ladder at Kering starting in 2003, when she joined as strategic planning director and associate worldwide merchandising director of Gucci. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. The biggest move to bring clarity back was changing the brand name. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. Sales have just hit the 1.5 billion mark; her ultimate goal is to double it. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. The reality, however, has proven to be very different. Ms. Bellettini, 47, not only has propelled the brand into the exclusive billion-euro club a status unofficially codified last season when the Saint Laurent show was moved to the shadow of the Eiffel Tower but in doing so has also made herself one of the most powerful women in fashion, where there are only a handful of female chief executives. Her poise, her elegance, her drive, all with an overwhelming optimism. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. Bellettini is a remarkable woman. Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. Well keep working on it because for me, the journey in sustainability is never finished. All rights reserved. Customer Service. We would do it only if its coherent with the aesthetic of the brand, if it makes sense with the vision of Anthony, notes Bellettini.) As an Italian national, Bellettini grew up loving fashion and beauty, noting how her hometown, an influential street fashion hub, was inspiring. Bellettini became the Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci in 2003, the Worldwide Merchandising and Communications Director of Bottega Veneta in 2010, and the President and Chief Executive Officer of Yves Saint Laurent in 2013. Showing Editorial results for francesca bellettini. Getty. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark.
Francesca Bellettini, Yves St Laurent SA: Profile and Biography offers FT membership to read for free. What was missing from Saint Laurent in 2012 was not the business or the foundation, but the fashion authority and the clarity of the brand. Despite this, Bellettini stated that they are stronger than ever as a brand. These days, only 19 percent of YSL sales come from ready-to-wear, 59 percent from leather goods, 14 percent from shoes and the rest from miscellaneous items like eyewear. Anyone can read what you share.
Forging Saint Laurent's Future with Francesca Bellettini As a luxury brand, you secure the best part of the leather. So maybe it makes sense that in this new mothership, the result of three years of work, he prefers a hidden space over all else. All Rights Reserved. And they certainly didnt know her. You need to take a position sometimes, and you also need to give consumers things they dont even know that they want..
Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion After graduation, she moved to New York for a training program with Goldman Sachs, then to London to work with its Italian mergers and acquisitions team. Its part of the DNA of the brand, Bellettini told Business of Fashion (BoF) in an April 2016 interview. This is why we are less vocal. Francesca Bellettini, the chief executive of Yves Saint Laurent, in Paris.CreditMarco Cella for The New York Times. But I dont have to do something to please someone or some client.. At the forefront of this strategy is balance. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. One featured a model in a fur jacket and fishnet tights reclining with her legs spread wide open; the other, a model in a leotard and roller-skate stilettos bending over a stool. Tall and slim, Ms. Bellettini is always clad head-to-toe in Saint Laurent, which she wears with the throwaway ease of any old thing.
Proud to Be Italian: the Most Powerful Italian Women of The Fashion The event ended with this final question: what is the greatest piece of advice you can share to the audience?
Francesca Bellettini Net Worth (2023) | wallmine After an internal study of YSL, Ms. Bellettini concluded that the company either had to invest substantially and spark growth or begin dismantling operations and shrink to half its size. It was a very ironic, very playful way to present stilettos and boots, she said.
Francesca Bellettini, Luxury Fashion Leader - Bloomberg 2023 The Business of Fashion. FORTUNE may receive compensation for some links to products and services on this website. The name Yves Saint Laurent is iconic within the fashion realm, and the client base is loyal, but having to stay relevant and to attract the next generation of customers is why the rebranding was so drastic and became so controversial. It earned the brand criticisms. Many observers credit Slimane for Saint Laurents recent success. Balance is also evident in Saint Laurents approach to its clientele and distribution. Inside out Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and is Chairman at Yves Saint Laurent of Monaco, Chairman for Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman at SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman at Yves Saint Laurent Boutique France SAS and Co-Managing Director at Yves Saint Laurent Germany GmbH. The rebranding brought with it a more refined, heightened sense of elegance and luxury, reaffirming Saint Laurent as one of the worlds preeminent luxury fashion brands.. China E-Commerce Giant JD Set for $1.4 Billion Discount Spree, The UK Is Using Drones to Prosecute Small-Boat Migrant Smugglers, In Blacklisting Inspur, US Targets Partner Used by Intel and IBM, Amazon Pauses Construction on Second Headquarters in Virginia as It Cuts Jobs, China to Boost Defense Budget; EV Chiefs Give Advice: NPC Update, Philippine governor, 5 others killed in brazen attack, Harrods Shrugs Off Recession Fears as Rich Get Richer, FT Says, Wealthy NYC Family Feuds Over $258 Million Madison Avenue Sale, Tom Sizemore, 'Saving Private Ryan' Actor, Dies at 61, The Exhibit Reality TV Show PittingArtist Against ArtistIs No Masterpiece, Matt HancockWhatsApp LeakExposes theNeed for Covid Justice, Brexit Might Have Been Prevented With Deals Like This, Video Roundup: Opinions Must-See Footage of the Week, YellowstoneBackers Wanted to Cash OutThen the Streaming Bubble Burst, How Countries Leading on Early Years of Child Care Get It Right, Female Execs Are Exhausted, Frustrated and Heading for the Exits, No Major Offer Expected on Childcare in UK Budget, Biden Gives Medal of Honor to Trailblazing Special Forces Member, Climate Change Is Launching a MutantSeed Space Race, UK Braces for Rare Weather Event That Risks Late-Winter Freeze, What Do You Want to See in a Covid Memorial? Speaking of Gen Z, she says the key is to be authentic. Saint Laurent still has white space to open stores, develop in Asia and reinforce cross-selling across product categories, says Ortelli. Good morning, WMPW readers! There are 12 older and 7 younger executives at Kering SA. Notable for Saint Laurent under Bellettini is its leather business. Slimane leaves Saint Laurent, and Anthony Vaccarello is named. When asked about how the COVID-19 pandemic has impacted YSL, Bellettini mentioned on a personal level she feels her team is working around the clock, yet are lacking the energy of social interaction due to various restrictions including a 6PM curfew. The oldest executive at Kering SA is Baudouin Prot, 69, who is the Director.
Power Moves | Francesca Bellettini Named CEO of Yves Saint Laurent They are reluctant to be targeted.. (For example, we would never do gaming simply because its something Generation Z is into. Quick to smile at everyone, even in a smile-stingy city like Paris, she is also famously calm and loath to second-guess herself or her team. And she had done it all while navigating the departure of Saint Laurents star designer, Hedi Slimane, and the transition to a relatively low-key unknown, Anthony Vaccarello, a change of creative leadership that had the industry predicting disaster for the brand. We use After looping across the vast courtyard of the former 18th-century abbey, through the showrooms, we pass through the front gate at the rue de Bellechasse. 25 April 2016. She was a villain, then an icon. Le grand appartement: Dirigido por Pascal Thomas. Mr. Vaccarello and Ms. Bellettini have since become soul mates. Working with her is enriching, Mr. Vaccarello said. She turned to her father for guidance. analyse how our Sites are used. The enshittification of apps is real. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. All rights reserved. Cross selling requires more time. Specifically, by handing greater autonomy and authority to local market chiefs, the brand has been able to connect far better with audiences in each region. Diversification has been one key to the houses current success. It helps that were open, that we tend to smile, that we have this funny accent, she said, smiling. Search instead in Creative? Bellettini joined Yves Saint Laurent from Bottega Veneta. Francesca Bellettini is 50, she's been the President and Chief Executive Officer of Yves Saint Laurent and Member of the Executive Committee of Kering SA since 2015. We see with the store reopening worldwide, we have a lot of younger customers coming, people in their 20s, buying gifts, etc., she says. You have to know where you want to go, she said. As her son is somehow part of her dead lover, she falls in love with him and tries to seduce him, but he has a girlfriend named Julie. Saint Laurent wanted to be a billion-dollar company. Gucci became the first brand to go public, attracting business administrators to the sector. Lauren Sherman.
Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand The companys enviable performance can, in large extent, be attributed to a drastic and unexpected rebranding. That means you risk having more leftovers. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. And she doesnt speak French. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like.
Francesca Bellettini - Biography - MarketScreener.com In the past we would use it to do flooring of the warehouses. Her major renovation of the companys organisation not only consolidated the brands new image, but also allowed Saint Laurent to reach a whole new audience. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. $ + tax Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. Renaming a world-famous brand is never advisable. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). Indeed, this focus on gender parity has been a key element of the brand since the very start, with Saint Laurent himself believing men and women should wear the same clothes. The actor and comedian also discusses her new childrens book and writing a diary in the sauna, Tracy Flick Is Back: Older, Wiser, Still in High School, Chef Thomas Keller on Finding Professional Success After 40, Hailey Biebers Lymphatic Massage Provider Has a 2,300-Person Waitlist, Tiffany Haddish Reveals Her Secret Calendar Productivity Hack, The Tax Play That Saves Some Couples Big Bucks, How Gas From Texas Becomes Cooking Fuel in France, Amazon Pausing Construction of Washington, D.C.-Area Second Headquarters, Rep. Alexandria Ocasio-Cortez Under Scrutiny for Met Gala Participation. Moreover, Bellettini called for everyone to be ambitious but never impatient; experiences take time to be made. The biggest move to bring clarity back was changing the brand name. Impressively, the executive has maintained the house's upward trajectorydespitethe departure of its star creative director This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. The news sent shockwaves through the industry, with many interpreting the change as a sign of disrespect to the companys founder and namesake. From left, Ms. Bellettini; Anthony Vaccarello, creative director for Saint Laurent, and Franois-Henri Pinault, chairman and chief executive of Kering. She worked at Prada and Helmut Lang prior to. By Roza Kovak.
Francesca Le Photos and Premium High Res Pictures - Getty Images Board of Directors | Ferrari Corporate We communicate in a context thats not related to marketing, such as conferences and internal communication. She says that being a Kering brand is a benefit in terms of sustainability compliances. of Yves Saint Laurent. But in spite of this natural reaction, one brand has defied the trend. This generation doesnt appreciate being considered a target. In fact, the Parisian fashion house is doing so well it has become the fastest growing major brand in the competitive luxury fashion space. Bellettini explained that she was not afraid: I am Italian, I can speak with my hands, I would figure it out. Bellettini, Rosenkranz, and Siegal shared a laugh at this response. Bellettini joined YSL during a crucial time in its development. View the profiles of people named Francesca Bellettini. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, Gina Miller, co-founder of investment boutique SCM Private, has campaigned against sneaky chargesin the asset management market. Still, she acknowledged, It is sometimes true you dont consider the circumstances in which things happen.. Bellettini said that rather than trying to craft a personality far from your true self in order to win the interview, authenticity is key. We communicate the brand, and Anthony does it in a way thats very relevant, she says. Her obsession is paying off. It became modern and sleek, with an homage to the brands history, while elevating it from the image Yves Saint Laurent called to mind at the time it made everyone have an opinion. Francesca Bellettini with creative director Anthony Vaccarello and Franois-Henri Pinault, chairman and chief executive of Kering "That is something that you learn in banking," she adds.. The looks Anthony does for the shows are incredibly complete jewellery, shoes, etc. Ms. Bellettini said that she received a stream of hate emails, including one calling her a whore. He and Ms. Bellettini speak to each other in English but sometimes send text messages in Italian. At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. I didnt know Anthony personally, but I thought, He is the only one who can come here and do Saint Laurent, in the way Anthony sees women, she said. Leather in particular is a material the brand is paying attention to, in terms of avoiding waste. With the brands new direction firmly established, Bellettini is now focused on the future.
And you have to act as if youre already there., https://www.nytimes.com/2018/02/27/style/francesca-bellettini-yves-saint-laurent-paris.html. How the biggest companies plan mass lay-offs, The benefits of revealing neurodiversity in the workplace, Tim Peake: I do not see us having a problem getting to Mars, Michelle Yeoh: Finally we are being seen, Our ski trip made me question my life choices, Apocalypse then: lessons from history in tackling climate shocks. Indeed, Bellettinis commitment to a balanced approach has made Saint Laurent the star of parent company Kerings vast portfolio of luxury brands. Francesca Bellettini (born 18 April 1970) is an Italian business woman. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month. The established fashion executive spent years at the helm of several Kering brands before being tapped to lead Saint Laurent. Sign In. It was an anecdote from the early times of her career when she attended a meeting. They talk just about every day, share vacations and some weekends, but rarely appear in public together.
Francesca Bellettini | Kering